On the horizon, plans are being made to coordinate with the Hawaiian Bicycle League and the local municipal authorities of Oahu to bring a celebration of bike culture to an island choked with cars. We are looking forward to announcing our plans for this December’s bike tour soon!
Current project motivator, Justin Ancheta, who has been visiting his extended family in Oahu for the past 30 years, has been cultivating a relationship with the island’s hills and paths during small scale bike tours in 2012 and 2013. “My vision for this project is that we can influence the choices that people make that will make or break a sustainable future in the Hawaiian Islands.” There are well over a million cars on an island that is only 44 miles across and 30 miles wide. One might hope for there to be a vibrant bike culture on such a small island with such great weather. Instead it takes commuters takes 2 hours to travel only 10 miles on the H1, Hawaii’s busiest interstate. Honolulu is listed #1 in Forbes.com’s “Most Traffic-Jammed Cities in America”
Read more about Hawaii’s history of all things bicycle here.
What the Bicycle Music Festival is: We focus on identity. We motivate people to become cyclists. The cultural, emotional, social (community building), psychological/ marketing (identity/brand -building work of bicycle advocacy – creating magic. Like music does. We bring the je ne sais quois make biking fun, sexy, social. We motivate people. We associate bicycles with the magic and power of music.
History – Over the last 7 years we’ve created a culture like no other. We are the originators and as an open source idea it’s spread all over the world. Thousands of cyclists.
As an open source idea, the original Bicycle Music Festival has been emulated in cities around the world by autonomous groups of . Bicycle Music Festivals can now be found in: Seattle, Chico, Toronto, Barcelona,
For any cultural movement to be successful, it needs two parts: the concrete/ rational, and the magical/ emotional. In our home city of San Francisco, a group called San Francisco Bicycle Coalition does the important work of the concrete, logical aspects of bicycle advocacy: focusing on political, legal, and educational campaigns. In this respect, the Coalition performs a similar function to that performed by the Hawaii Bicycle League. All of these efforts are critical to increasing ridership and rider-experience in the city.
Currently, the bands on the line-up of this project, who are all co-collaborators in the planning process of this festival, are Oakland based Shake Your Peace, who’s lead member is the co-founder of the San Francisco Bicycle Music Festival, the Justin Ancheta Band, Heather Normandale Trio and Diana Gameros.